Let's talk about wedding proposals. When it comes to tying the knot, tradition usually dictates one thing: the groom shells out for a beautiful, expensive engagement ring. But what does the groom get in return? It's time to level the playing field and start a brand new tradition.
Think about the traditional engagement for a second. What did your wife propose to you with?
Chances are, the answer is nothing. You've likely spent a significant chunk of your savings on her ring to mark the milestone. You've put the money, time, and effort into making sure she has a timeless piece of jewellery to wear every day. But grooms are often left empty-handed in the exchange.

We need to start the best new trend in the wedding industry: wedding watches.
To all the women out there with a beautiful husband-to-be, it is time to step up. He deserves a permanent, valuable token of your commitment just as much as you do. If you haven't already, you need to buy him a wedding watch.

How much should you spend? Let's borrow a classic, long-standing wedding industry standard to keep things entirely fair. The recommendation is simple: you should spend exactly three months of your wage on his new timepiece.
If you are ready to embrace this trend and need to find a piece that matches the importance of the occasion, you don't have to look far.

Come and see Bal at Soko Jewels. You will find them located in London at Tower 42. It's time to ditch the one-sided traditions and finally give the groom the luxury gift he actually deserves.